Guerrilla campaign for a high-profile tradeshow. Posters were placed in public spaces as well as on the doors inside of bathroom stalls during a high-profile tradeshow, targeting unsuspecting users with tongue-in-cheek toilet humor.
Pattern designs on Neo-Metro fixtures
Stage one : Underlying mint color applied via powder-coating
Stage 2 : My SLASH pattern being masked onto Neo-Metro's fixtures
Stage 3 : White powder-coat and removal of vinyl masking tape
Post-Tradeshow Follow-up Email Broadcast