Branding campaign for Kaiser Permanente’s LAMC facility. The LAMC Campus sits on Sunset Blvd in Hollywood, CA. The location’s varied presentation spaces have high visibility to both drivers and pedestrians. The goal of the campaign was to educate KP’s members on the choices available to them within the KP system. Copywriter: Mike Martens (mike.lostissue.com).
Concept: IT'S ALL YOU
Empowerment-driven. Sports marketing-influenced, for assertive tone. Bold colors, clean and minimal type. Short, punchy tagline allows for quick read. Black and white editorial-style photography pivots from the staged, posed imagery that Kaiser Permanente has used in the past.
Poster series for LAMC's 9 display cases on Sunset Blvd. in Hollywood, CA.
Original image source : Google street view