SAMSUNG

Design of various in-store displays for Samsung's line of home appliances.
Client was seeking a departure from the standard soft and feminine style typical of home appliance displays. Focus was to be on the appliances' technological advances, capacity, and intelligence. Several unique solutions were presented to the Client: a sleek and edgy approach, as well as an editorial/lifestyle-blog treatment.
OTHER TYPE TREATMENTS
LIFESTYLE EDITORIAL APPROACH
Collaboration with design team. Responsible for type treatments.